As an avid Puppy Bowl watcher, I seldom spend much time paying attention to the Super Bowl. However, this year I sat with my boyfriend and actually watched.

I learned several things from this. First, I know absolutely nothing about football. Second, Katy Perry doesn’t sound nearly as good as she did seven years or so ago, when she was only known for, “I Kissed a Girl” – she’s still fabulous though. Third, I learned that Budweiser knows how to hit you right in the feelings.

Last, but certainly not least, I learned that when there are 111.3 million people watching, you better have something important to say – and one campaign certainly did.

Amongst all the commercials – which many weren’t up to par from previous years – one stood out to me most. The No More campaign put out a commercial to raise awareness for domestic violence, and it was chilling, impactful, and couldn’t have come at a better time.

Super Bowl Sunday is known nationwide as a day with the highest number of reported domestic violence incidents. Furthermore, the week of February 8 was Healthy Relationships week. Commercials and actions like this are becoming more prominent, encouraged, and sought after. Numerous organizations are coming together to rally for domestic violence awareness through philanthropic events and advertisements, and the timing couldn’t be more perfect, or more necessary.

Domestic violence is a serious issue that affects 1 in 5 women nationally, and 1 in 3 women at a collegiate level. Unlike disease, it is not always apparent, and is often overlooked. It is more important than ever that awareness is raised now. With the number of individuals watching the Super Bowl, airing the commercial when they did reached the most possible number of people and would, potentially, raise the most awareness. Although it was potentially upsetting, sometimes a disturbing image is necessary to get the message across.