College is a very busy time. We spend the majority of our time here in classes or attempting to be productive. But too many of us (including myself) return from class or work and immediately begin the search for a social experience.

Tweeting. Browsing Facebook. Posting images to Instagram. Watching Vines.

Social media has become one of the most involved aspects of a student’s life.  Sites such as these have taken such a massive role in students daily lives that, more than ever, students are deleting their Facebook or Twitter profiles in order to get something accomplished. This is a simple enough decision to make in the hopes doing more homework or more studying.

And this works well enough for students. That is, until they realize how much they rely on this social media to not only connect with friends, but stay informed about Millikin events.

The students aren’t the only ones who participate in social media. Millikin has its fair share as well, ranging from groups for various graduating classes to “secret admirers” pages. While many of these groups or pages are not university sanctioned, I personally believe that they are involved with the university should its name be used.

Therein lies the question: does Millikin use social media wisely?

In my (not so) professional opinion, Millikin itself uses social media as well as anyone else. Oftentimes, it does it even better.

MU Admissions, through Facebook and Twitter, has the ability to inform potential students of upcoming campus visit days or admission deadlines. UCB and other event-related organizations can spread the word about upcoming events. The various groups for graduating classes can help incoming freshmen learn more about the students they will be seeing on a daily basis, and help them become more acquainted with the university before they even appear for first week.

Yet the students are where problems first occur. Many individuals take on the name Millikin in order to create Facebook groups, pages or Twitter accounts for organizations or interests that aren’t sponsored by the school.

There have been instances of this in the past, where the pages have been forcibly removed or deactivated. While this is sometimes more action than is necessary and some pages are utilized properly, there are still some that do not follow proper guidelines or internet etiquette, so to speak.

In my opinion, Millikin administrators use social media wisely, but the students could often use just a bit more responsibility.