Amazon private label clothes

I adore Amazon, I mean where else can you find that one obscure toys from the 90’s when you grew up and or a 4lb or 8lb box of your favorite candy that can be delivered to you within the day or the next business day depending on where you live. There aren’t that many places online or otherwise where can find a variety of items and exactly what you’re looking for a pretty reasonable price that can delivered as soon as possible in most cases. While I have bought clothes through Amazon from third party they aren’t necessarily Amazon brand clothes. I particularly don’t know how I feel about Amazon having seven, yes seven private labels through which they market clothes to consumers. Jeff Yurcisin, Vice president and CEO of Amazon’s Fashion and Shopbot unit had this to say as to why Amazon having their own private lines to market clothes is just the logical progression of things.  “For Amazon, we know our customers love brands, many of the brands in this room…and that’s where the lion’s share of our business comes from. He declares that Amazon is mostly known for their ability to sell and deliver brands consumers already know and love.

Yet he added this, “When we see gaps, when certain brands have actually decided for their own reasons not to sell with us, our customer still wants a product like that.” Thereby assuring the market certain brands don’t sell a particular product consumers crave so we saw the opportunity and we took it.  Amazon has created their own private labels for those kinds of goods Amazon consumers crave that aren’t being currently sold elsewhere on the market. This will definitely make Amazon more profitable yet I’m concerned about the quality of the clothes myself and whether or not Amazon is trying to pull the wool over our collective eyes. Yet, the reviews online seemed to be all positive with 100% rating it 5 stars granted this was only five people for one dress but nevertheless Amazon’s is off to a good start.

 

Jeff Yurcisin claims 40 million customers shop Amazon Fashion and that their pricing model is not different from other retailers.  “We work just like any other retailer — we buy at full price, try super-hard to sell at full-price…then we follow a traditional markdown cadence,” he said. Their private labels already being sold include Lark & Ro and North Eleven and James and Erin and Franklin & Freeman to name a few. I can’t tell if these are private fashion labels or a law office or that trendy new upscale boutique next to Francesca’s at the mall. Do all companies receive a zip file when there thinking of a starting a private label helping them create just the perfectly ambiguous moniker that can skew fresh and youthful, bohemian chic and mature all in one fell swoop. These private labels have a total of 1,800 products ranging from men’s shoes to women’s scarves and even children’s clothing. Their casual clothes are drawing comparisons to H&M or UNIQLO (a Japanese retailer), god knows we can’t have enough of those types of stores. Amazon is putting a lot of effort into changing people’s mind so that when you think of buying new clothing, shoes, watches and jewelry you think of Amazon first if not second. My issue is just like any other online retailer you can’t try on the clothes until it gets delivered to your humble abode.  I mean we have all seen those memes with side by side pictures  stating this is what the model looks like and this is what I received in the mail and we all know how that turns out, not well to say the least. From what I can tell for the most part customers are happy yet, personally I wouldn’t buy from their private label because there seems to be a limited variety of clothes and what body size they are trying to design for. Personally I don’t see their labels as providing something I haven’t seen yet already online and or in stores so If you like plain Jane, “run of the mill” clothes and you’ve got $20 dollars or more to spare I say go for it, Amazon private label is perfect for you.